Sutnar’s Design in Action

You can help put Ladislav Sutnar’s iconic 1961 book Design in Action back in print with Kickstarter, organized by Designers & Books. “The book in which he laid out his graphic design principles — grounded in rationality, with a focus on type and a sharply edited palette — is Ladislav Sutnar: Visual Design in Action. Published in 1961 to accompany an exhibition of the same name, the book was was precisely designed by Sutnar himself and illustrated using his own work. The result was a publication that was not only rational but beautiful. ” Learn more about Sutnar in my post on Fast Company‘s Co.Design: 10 Lessons from History’s Greatest Graphic Designers.

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10 Crucial Lessons From History’s Greatest Graphic Designers

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Simplify, visualize, know your user: the lessons of these design pioneers, from El Lissitzky to Paula Scher, are as relevant as ever. Read my guest post, complete with slideshow, at Fast Company’s Co.Design.