Jan Tschichold

104 The Profesional-lo

“In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.” German designer Jan Tschichold wrote The New Typography, a radical type and design guide that remains influential today. David Airey, author of the popular books Logo Design Love and Work for Money, Design for Love, excerpted my section on Tschichold on his blog. Read it at DavidAirey.com.





Three Lives cover


The great Designers and Books has included Graphic Icons in this month’s Notable Design Books of 2013. Book board member Allison Arieff writes: “Clifford’s reverence for the greats of the profession is apparent on every gorgeous page of the book. Sure to become required reading for any graphic design student (but also ideal for the coffee table), Graphic Icons is 240 pages of pure inspiration.” Read the full review.


Also, Dominic Flask, of the site Design is History, asked me 5 questions about the book, and the role of history in the practice of design. Read that interview at The Designers Review of Books. And thank you to Allison and Dominick!



Do you like food and typography? Check out Gastrotypographicalassemblage, a 3-D mural designed by Lou Dorfsman, along with Herb Lubalin and Tom Carnase, for the CBS cafeteria in 1966. Graphic Icons has great photos, along with some process sketches. When CBS wanted to throw it away in the 1990s, designer Nick Fasiano saved and stored it, and restored it with the help of Rick Anwyl and Atlanta’s Center for Design Study. It will soon be on view at its new home, Hyde Park, NY’s Culinary Institute of America. The Daily Heller has a great article on the restoration.