Greatest Living Designer?

GreatestLiving

Fast Company’s Co.Design is playing with March Madness and launching a competition for the world’s greatest living designer. Architects and interactive and product designers are represented, along with graphic designers. The field has been narrowed to 32 finalists, 8 in each category. Graphic icons Milton Glaser, Michael Bierut, Stefan Sagmeister, and Paula Scher made the cut. Unfortunately, the bracket setup means some tough choices have to be made—you can vote for Milton Glaser OR Michael Bierut, not both. Cast your vote. There are some complaints on twitter, but I think it’s meant as a fun diversion, not serious design journalism. What do you think?