Paul Rand said, “Visual communications of any kind… should be seen as the embodiment of form and function: the integration of the beautiful and the useful.” It’s not only about how it looks, or how it works, but about how it looks and works together. Whether you’re a student or a practicing designer, it’s helpful to occasionally look back at the work of iconic designers like Rand. Read about a few that contributed to the rise of corporate identity design at Logo Design Love.
Simplify, visualize, know your user: the lessons of these design pioneers, from El Lissitzky to Paula Scher, are as relevant as ever. Read my guest post, complete with slideshow, at Fast Company’s Co.Design.