Jan Tschichold

104 The Profesional-lo

“In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.” German designer Jan Tschichold wrote The New Typography, a radical type and design guide that remains influential today. David Airey, author of the popular books Logo Design Love and Work for Money, Design for Love, excerpted my section on Tschichold on his blog. Read it at DavidAirey.com.