Must-see when in New York: Paul Rand: Everything is Design, an exhibition where you can see more than 150 posters, ads, books, brochures, and sketches by the legendary American modernist. It’s inspiring work, and it’s always great to see these designs in person rather than just online. At the Museum of the City of New York through September 7.
Paul Rand said, “Visual communications of any kind… should be seen as the embodiment of form and function: the integration of the beautiful and the useful.” It’s not only about how it looks, or how it works, but about how it looks and works together. Whether you’re a student or a practicing designer, it’s helpful to occasionally look back at the work of iconic designers like Rand. Read about a few that contributed to the rise of corporate identity design at Logo Design Love.
Aqua-Velvet calls Graphic Icons a “visually rich book…Brimming with a who’s who list of international graphic designers whose work has both shaped our industry in a significant and ongoing manner…the book seeks to serve as an entertaining primer.” It’s also great to be featured on grain edit, and included in their gift guide.
The fun thing about my book has been learning not only about design and typography, but about working and careers as well. I shared some insights from the icons in a guest post at The Creative Group’s blog: 5 Career Tips from Famous Graphic Designers.
In the book, I quote Paul Rand: “Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.” I love that: it’s not only about how it looks, or how it works, but about how it looks and works together. The book contains some great work by Rand: the cover for his book Thoughts on Design, corporate identity manuals for IBM and Westinghouse, a classic cover for Direction magazine, and some fun posters. To see more work, check out Paul-Rand.com.