The Attractiveness Of Reality

CHARM page 174 September 1957 Cipe Pineles, art director.

Graphic Birdwatching is a new platform for women in graphic design. They are featuring an excerpt from Graphic Icons on Cipe Pineles, the first female art director of a major U.S. magazine, and the first female member of the Art Directors Club. There is also a photoset featuring some the women featured in Graphic Icons on Women in Graphic Design, a blog dedicated to exhibiting design work by women.

Breaking the Glass Ceiling

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Cipe Pineles was the first female art director of a mass market American magazine in 1942. She was also the first woman inducted into the New York Art Directors Club and the first woman elected to its Hall of Fame. After leaving Glamour magazine, she went on to Seventeen and Charm, a magazine targeting a new demographic: the working woman. She designed fashion spreads showing the clothes in use—at work, commuting, and running errands. “We tried to make the prosaic attractive without using the tired clichés of false glamour,” she observed in a later interview. “You might say we tried to convey the attractiveness of reality, as opposed to the glitter of a never-never land.” For the full excerpt from Graphic Icons on Cipe Pineles, go to Peachpit.