Book Info

Who are history’s most influential graphic designers?
In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more.

PRAISE FOR GRAPHIC ICONS:

“A great big book of who’s who in the creative world, Graphic Icons: Visionaries Who Shaped Modern Graphic Design is a visual tour de force that features everything from posters to multimedia projects. Striking work from the likes of Paul Rand, Milton Glaser, Paula Scher and other greats provides the imagery that guides readers through the pages. This creative bible is for you.” –HOW Magazine

“A book every designer should have on their desk. This compact edition profiles the pioneering graphic designers of the modern era in a succinct and straightforward manner, by distilling the information down to the essentials and featuring tons of large, colorful images of their work. It will satisfy the curiosity of students, seasoned designers, and design enthusiasts alike.” –Design Work Life

Graphic Icons is a book that probably everyone assumed already existed but didn’t. We owe a debt of gratitude to graphic designer John Clifford for making sure it does. What a labor of love: Clifford’s reverence for the greats of the profession is apparent on every gorgeous page of the book. Sure to become required reading for any graphic design student (but also ideal for the coffee table), Graphic Icons is 240 pages of pure inspiration. The book includes most of the designers you’d expect: Lissitsky to Lustig, Lois to Landor. But despite that sense of recognition on nearly every page it’s just amazing how fresh all the work feels. In fact, there is so much terrific visual (and written) information here that my only complaint is that the book isn’t much, much longer.”  –Designers and Books
“Get up off your grid, and look at this book packed with inspiration and information about the pioneers and radicals and experimenters who broke the rules of design even before they were proofread. Graphic Icons offers colorful and  painless lessons in design history, and sparks insights into the social context and intrigue that were the stage on which this brilliance flared.”  —Stephen Doyle, Creative Director, Doyle Partners

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